Scale Sensibly. Deliver Results. Strengthen Your Revenue Engine.

SaaS founders, CROs, and expanding teams turn to EQirix when they need specialised, embedded expertise to accelerate go-to-market execution—without the cost or risk of expanding headcount.

The Challenges We Solve

Strong sales talent, but deals stall or slip.

CRM feels like admin, not a strategic asset.

Forecasts lack consistency and accuracy.

Friction between sales and delivery loses client insight mid-deal.

Sales training lifted energy—but failed to drive behaviour change.

Teams stuck with non-decision-makers.

Difficulty quantifying the cost of the client's problem.

EMEA expansion needs specialised GTM support.

Execution doesn't match strategic intent.

Messaging works with current clients, but not new markets.

What We Do

We embed fractional GTM expertise directly into your team to:

Build targeted lead generation that works.

Coach teams to navigate and engage with decision-makers.

Introduce consistent, proven qualification methods.

Sharpen pipeline visibility, increase velocity, and improve win rates.

Fix broken processes and deliver results that stick.

Why It Matters

The B2B landscape moves faster than ever. Buyers are busy, better informed, and bombarded with offers for cost savings, efficiencies, or growth hacks. Cutting through that noise requires relevance, empathy, and execution.

Old World

  • 1Hire aggressively, scale headcount, chase quotas.
  • 2Build large sales orgs loaded with junior AEs.
  • 3Invest in tech, managers, dashboards—everything except demand gen.
  • 4Watch it collapse under churn or misalignment.

New World

  • 1Buyers want conversations with people who understand them.
  • 2Growth comes from community, ecosystems, and smart marketing.
  • 3AI boosts rep productivity—but only if the foundations are solid.

There's No Silver Bullet

But there is a smarter way.

In a world obsessed with automation and dashboards, trust and connection still win. EQirix helps you do the simple things well—building a human-led sales engine with durable, scalable habits.

Whether you're scaling fast or course-correcting, we give your team targeted support where it counts most. We measure success by outcomes, not activities.

Our Mission

To help high-potential SaaS firms strengthen their revenue foundation with specialist, embedded GTM expertise at critical growth stages.

Our Services

1. Pipeline & Sales Audit

  • Clean up your pipeline and kill stale deals
  • Spot growth levers and qualification gaps
  • Quantify value hiding in plain sight

2. CRM Redesign & Sales Process

  • Diagnose and fix data integrity
  • Align systems with real customer journeys
  • Build simple, structured sales stages

3. Messaging & Deal Coaching

  • Clarify your value message
  • Pinpoint and quantify customer problems
  • Collaborate on live deals, from BDR to AE

4. Enablement & Performance Management

  • Build management and coaching muscle
  • Launch rhythms and routines that drive consistency
  • Optional: Capability Enhancement Model

We build enduring systems—not just fix today's issues.

Our Approach: The 4E Journey

We use a proven, human-first methodology to guide lasting adoption.

1
Engage
Is this worth exploring? We assess strategic fit, readiness, and potential value.
2
Explore
What's really going on? We identify root causes and map out the behavioural ecosystem.
3
Envision
What will actually work? We co-create a roadmap that's practical, aligned, and measurable.
4
Enable
Guide the change. We stay involved to coach, adapt, and drive sustained adoption.

About EQirix

Our team has built revenue engines, coached high-performing sales teams, redesigned CRMs, and helped SaaS founders shift from DIY selling to repeatable growth.

Pavel Novák

Behavioural Strategist & Enablement Leader

Richard Taylor

Digital Transformation & Commercial Strategy

What we bring:

  • Deep experience in enablement, sales, and behavioural insight
  • Hands-on GTM and transformation leadership
  • A shared belief in practical, human-first execution

FAQs

How is EQirix different from traditional consultancies?

We don't advise from a distance—we integrate with your team, take ownership, and transfer capability.

How do you work with our sales leaders?

We complement them, filling specific gaps and making your team stronger and faster.

Could this undermine our current process?

Not at all. We build on your strengths and align with your internal stakeholders.

How soon can we start?

Usually within days. We aim for fast traction and early wins.

Do you specialise in SaaS?

Yes—especially CRM, HR tech, ERP, pricing tools, and B2B platforms.

Not sure if we're ready?

Book a no-obligation GTM audit. At worst, you'll leave with fresh insight.

Let's scale sensibly—together.